How do you prioritize KPIs at the early stages of the company?

First, map the customer journey. Who does what, and by how much? Nail it down.

Then find the crux. The one thing that matters most. It’s the key that unlocks the door to your goal. Probably growth. Everything hinges on it.

Write down your beliefs. They’ll change, sure. But keep them logged. Discipline is what keeps you steady when the ground shifts.

Focus on that crux. One objective. Not two, not three. One. Zero in on it.

Find the leading indicators. The signs that show you’re on the right track. Make them three key results. Not more. Just three.

Now, get to work. Weekly check-ins. Keep the focus. Keep moving forward.

As you go, evaluate. Refine. Double-click into the details. Your first shot will be rough, but after four to six weeks, you’ll have more. And with that, you’ll sharpen your aim. Keep at it. The path clears as you walk it.